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Artists Need a Website? by
Gita Hazemi
I guess the answer is “Yes” and “No”.
It depends upon whether or not your goal is to be a professional
artist or not. Some folks just want to be artists. They
don’t care to sell their works or be represented by
fine art galleries. That’s fine. For those artists,
having a website may not be important. For serious artists
wanting to promote their art on a national scale, having
a website in the 21st century is imperative.
Many artists try to sell their works through local venues
close to home. Some promote their work through local art
shows in public institutions or commercial establishments.
Others artists send out brochures or postcards; this can
be costly and time-consuming…and doesn’t always
pay off unless you have a good collector mailing list.
If you are an artist or craftsperson, having your own,
professional-looking website can lend credibility and mark
you as a serious art professional. A website can be your
24/7 Reception Desk. It allows you to be easily contacted
and gives the visitor/collector information about you and
your artwork. As soon as your website is up on the Internet,
you immediately have the possibility to reach a limitless
global audience.
Gita Hazemi is a partner at “W-3 Studio”,
a firm that designs, builds and maintains professional websites.
www.w3-studio.com
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